Broking House

DEFINITION An individual or firm employed by others to plan and organize sales or negotiate contracts for a commission. The broker is an intermediary or negotiator in the contracting of any type of bargain, acting as an agent for parties who wish to buy or sell stocks, bonds, commodities, or services.

A company whose business is buying and selling stocks and bonds for its clients. The term broking house is often referred to as a broker, brokerage, or a brokerage firm. Working through a licensed broking house, your broker buys and sells shares of stock for your portfolio as per your instructions. A full service broking house provides a wide range of services to its clients, including advice and recommendations concerning which stocks to buy and when to sell. With your permission your brokerage house may allow your broker to buy and sell shares in your name at the broker's discretion.

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