British trade fair Pure London recently announced a partnership agreement with the Spanish Federation of Apparel Companies Fedecon. As part of this partnership, 15 Spanish fashion brands associated with Fedecon will be present at the AW23/24 edition of Pure London.
Twice a year, the main players in the UK fashion and footwear industry come together for this exhibition, an event that serves to bring together buyers and a wide and wide range of local and international brands. >
Pure London is billed as the ‘premier destination’ for UK fashion shoppers and the UK’s ‘largest offering of womenswear’, the country’s ‘biggest range of international brands’ and an ‘exciting space of with whom we will not only establish business relationships, but also to learn about the latest trends and “new initiatives in sustainability”.
With regular exhibitors from Spain and new additions
The list of Spanish brands exhibiting at the AW23/24 edition includes brands already present on British soil and which have already participated in previous editions of Pure London.
On the other hand, others, such as footwear brand Camper, will present their new products for the first time at the London show.
Regular participants of the exhibition from Spain will also return, such as Yerse’s “sustainable clothing”, and fashion companies such as Vilagallo will also present their new proposals under their umbrella, focusing on colorful proposals designed between Madrid and Italian city of Piacenza. and is produced in Europe.
Footwear brands Alpe, Macarena and Natural World, accessories label SonataChic, fashion labels Thanny, Lola Casademunt, Loreto Martinez and Virago Barcelona will be presenting their UK offerings for the first time.
In addition, they will have with them the brands Lina Llena and the Spanish fashion house Julie D’Orleac. The latter has also confirmed its participation in the next edition of the Spanish trade fair Momad which will take place from 3 to 5 February.
The full list of 15 Spanish brands associated with Fedecon that will participate in the FW23/24 edition includes Spanish fashion and footwear brands Yerse, Vilagallo, Camper, Lola Casademunt, SonataChic, Alpe, Anartxy, Cosurero Real, Julie D’Orleac , Loreto Martinez, Luna Llena, Macarena, Natural World, Thanny and Virago Barcelona.
“Camper is one of the new additions to Pure London’s exciting roster of exhibitors,” Pure London organizers said in a statement. They continued: “and for the first time the jewelry collections of Anartxy and the fantastic designs of Costurero Real will be present.”
Melissa Ramage, Pure London’s European development director added: “We work very closely with Fedecon and are delighted to confirm such an outstanding Spanish presence at Pure London in February.”
Finally, Almudena Segado, Head of Marketing and Communications at Fedecon added on behalf of the Spanish entity: “The British fashion industry continues to attract Spanish fashion brands.”
“This is because consumers are becoming more daring in what they wear and are interested in the trends and high quality associated with certain products created by brands from Spain,” he said.
This article was originally published on FashionUnited.ES. Translated and edited from Spanish to English: Veerle Versteeg.