Cinverse adds premium movie rentals, including movies still in theaters, through partnership with ROW8 – The Streamable

Cinedigm is having a great week. On Friday, the company announced that it has integrated ROW8 into its flagship general entertainment streaming service Cineverse. The move was first announced by Cinedigm and ROW8 last November, and ROW8’s selections are now available on Cineverse.

ROW8 gives users the opportunity to watch the latest blockbuster movies, fresh from their theatrical releases. The company has struck deals with major Hollywood studios to rent and sell their films to customers digitally before they reach subscription video-on-demand (SVOD) platforms.

Cineverse will offer access to premium content through a “Still in Theaters” advertising shelf on the service’s homepage and a special section on Cineverse that will showcase ROW8’s full content offering. Users will be able to navigate to this page and find movies that are not available to stream anywhere else. Hit movies available to rent or buy at launch include ‘Black Panther: Wakanda Forever’, ‘Puss in Boots: The Last Wish’, ‘Babylon’, ‘Plane’ and ‘M3GAN’.

“We are thrilled to partner with Cinedigm to bring the latest Hollywood films to their consumer base through Cineverse,” said ROW8 Founder and President Jasmina Christoph. “Cinedigm has consistently demonstrated an unerring approach to meeting the diverse needs of its consumers, and unlocking high-value viewing opportunities through the world’s freshest and most recognizable films will further enhance their already compelling consumer offering.”

ROW8 has licensing agreements with some of the biggest studios in Hollywood, including Disney, Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros., among others. ROW8’s entire catalog of over 2,000 titles will be featured on Cineverse and available in Cineverse’s search function.

“ROW8 has established itself through its consumer-friendly approach to transaction flow and providing access to high-quality major Hollywood studios as well as independent new releases and evergreen titles,” said Cinedigm CTO Tony Huidor. “With this deal, Cinedigm significantly strengthens Cineverse’s film catalog and joins an elite club of streaming platforms offering theatrical and new releases. As we continue to work towards our goal of making Cineverse the ‘Spotify of film,’ we aim to offer movie fans one of the most immersive and comprehensive streaming experiences in the industry.”

Cineverse last reported that it had over 1 million subscribers on its paid, ad-free tier. That still makes it one of the underdogs in the streaming community, but it’s an impressive number considering the service also offers an ad-supported free tier. Earlier this week, Cinedigm reported that fellow streaming service Screambox had a 900% increase in users since the company bought it in 2021.

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