Keeping it real in 3D

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Image: Carhartt

PixelPool explains how 3D helps plan and sell your designs faster and more efficiently than ever before

3D technology in clothing is inevitable. As we move into the future, international laws regarding environmental issues will become more regulated. Even from a sustainable solution point of view, 3D will have more influence in the apparel industry.

Denzel Lee, SAE-A Design 3 Team

Today, we are in a “rethinking physical” moment where the virtual world is tempting brands to rethink showrooms, samples and even clothes. Fashion brands are learning to take advantage of 3D and virtual solutions that replace older, traditional ways to market with faster, more sustainable methods and tools.

PixelPool has always believed in a 3D future. Every year we work with leading brands on digital transformations and share our experience of over 20 years in 3D to enable successful changes. Here we share the journey of a client who was able to quickly scale to 3D by leveraging 3D catalogs and virtual environments from our digital platform, Dtail.

Our South Korean client, SAE-A Trading, is a supplier that provides a fully integrated experience from fabric development to design concept to finished product execution. As they entered the 2023 sales season, they needed a platform that would help them improve the customer experience and sell to their large apparel brand base. In the past, SAE-A created designs in 2D, then produced physical samples, tested them, and repeated this process until they had a finished line. Then they would build their physical showroom, which is time consuming and expensive. This led their team to research an alternative solution in the digital space and thus they came up with Dtail.

Digital transition

SAE-A was needed to present garments with multiple fabric groups. Now they can use the Dtail platform to create and access garment libraries of 3D styles, which they can color, texture, add graphics and crop to create digital designs. They create their own color libraries and by scanning their in-house fabrics they created print libraries to leverage with their custom 3D clothing library. Once they have their designs, they use Dtail’s range of virtual environment options for their exhibition presentations. Once SAE-A has built their product portfolio in Dtail, which includes high-quality libraries, product data and marketing materials that help them improve their sales sessions, they are able to showcase brand-specific product ranges in customized virtual environments.

We wanted to use innovative tools to overcome traditional screen sharing presentations in an online environment.

Denzel Lee, SAE-A Design 3 Team

Using Dtail enables SAE-A to create catalogs and assortments of high-quality 3D virtual samples that they present to apparel and retail customers. SAE-A can now present its fabrics in a very high quality, without having to build a showroom or fly anywhere. Using the virtual showroom tool, Dtail Spaces, SAE-A can take their customers to a showroom that they can easily create by moving and placing fixtures and products in an empty retail space. This virtual presentation is much more attractive and has a higher fidelity than a 2D presentation on the screen. Within the virtual space, SAE-A can show how the products might appear in the store. By giving the viewer the opportunity to experience the products in a 360-degree view and zoom in on the details, they provide a much more powerful selling experience than using line art or even photography.

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Image: PixelPool

For Carhartt, we had a very short notice request to introduce several fabric groups. The customer wanted to see them in clothes and we had less than 10 days to work. The customer did not specify that it should be on an actual garment sample. So we’ve incorporated all the fabric groups into the silhouettes available at
[Dtail garment] library and were able to present not only the samples, but all in full showroom form. … Our partnership as well as our overall business with Carhartt has grown compared to when we weren’t using Dtail.

Denzel Lee, SAE-A Design 3 Team

SAE-A and others are using 3D and digital platforms to help design, commercialize and sell their products because it is more sustainable, faster and can create better shopping experiences for their customers. Apparel brands and suppliers are finding that using 3D samples and digital platforms like PixelPool’s Dtail can speed their time to market, reduce their need for physical samples and visualize lines better than “traditional” methods.

For more information on Dtail by PixelPool, click here.

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