The start of a new year is the perfect time to review your current marketing strategy and create future goals. This requires looking back at the performance of previous campaigns and looking forward to new industry trends. Get tips for upping your marketing game in 2023 in this collection from members of the online small business community.
Review your top marketing tips from 2022
Before starting a new year, it often helps to look back over the previous 12 months to determine what worked and what didn’t. In this MarTech post, Ryan Phelan lays out some top tips for marketers in 2022.
Look back at some top resources from 2022
It may also be beneficial to review some top resources and articles that have helped business owners over the past year. Check out this helpful compilation from Kim Moutsos of the Content Marketing Institute.
Optimize your digital marketing strategy
Your digital marketing strategy likely delivered several wins in 2022. But there were probably areas that could be improved. If you’re looking to step up your game in the new year, read this Pixel Productions post by James Daniels for some tips.
Elevate your content marketing with these top tools
The right tools can help you take your content marketing to the next level. There are tons of options to choose from. So, it can help you get expert knowledge on which ones are the best. Read this 99signals post by Sandeep Mallya for a complete list.
Find the best video format on Facebook
Video is a popular post format on Facebook. But there are many different types to consider. In this Inspire to Thrive post, Lisa Sicard reviews the best options for business users. And BizSugar members commented further here.
Check out these social media predictions for 2023
If you want your marketing efforts to have more impact in the new year, it’s important to adapt to current trends. Staying ahead and understanding what users expect can be especially helpful when it comes to social media. Get plenty of predictions in this post by Andrew Hutchinson on Social Media Today.
Optimize your old content
You don’t always need to create brand new content to improve your website’s SEO. Past posts may also help you achieve future goals. However, they may require some modifications. Learn more in this Search Engine Journal post by Ryan Jones.
Use Blogging AI Tools to Boost Your Business
Artificial intelligence, or AI, is affecting many business functions – including blogging. If you want to make your blog more effective in 2023, AI tools might be right for you. Read more about them in this CyberNaira post by Adeshokan Shamsudeen. Then visit the BizSugar community to see what members are saying.
Buy an innovative new product
Marketing strategies are usually most effective when they are tailored to specific offers. So if you plan to launch a new product in 2023, you’ll probably need a new strategy to promote it. Check out this Noobpreneur post by Mike Szczesny for tips.
Improve your Instagram strategy with these organic strategies
Instagram offers many paid options to boost visibility and engagement. But not all businesses have enough resources to use them. Fortunately, there are also effective organic options, including those in this Platter of Gold post by Adeyemi Adisa. After reading, head over to BizSugar to read comments from the community.
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