Naia™ by Eastman returns to Première Vision Paris with a new brand image

Innovative and versatile Naia™ fibers make sustainable style accessible to brands and inclusive for all.

Attendees at this year’s Première Vision Paris will see the debut of an updated Naia™ from Eastman that presents a variety of possibilities for uncompromising, sustainable style for all. The show is scheduled from 9 a.m. to 6:30 p.m., February 7–9, at Paris Nord Villepinte.

“Sustainable style is the Naia™ vision at its core,” said Carolina Sister Cohn, Eastman’s global textile marketing leader. “Naia™ has a unique, sustainable approach that leads to top-quality, innovative cellulose acetate materials, including staple fibers and filament yarns. It is not only from nature, but it is for nature. And they are as sustainable as they are flexible and adaptable — for everyone everywhere in the world.”

With a fiber portfolio that doesn’t compromise luxury, comfort or ease of care, Naia™ circular fabrics provide a sustainable solution for tops, dresses, t-shirts, sweaters, comfortable pants and more.

Naia™ at stand 5P94, hall 5

Attendees can see, touch and feel how Naia™ fibers reinforce more than 250 fashion fabrics in multiple applications — ready-to-wear, casual wear, knitwear and sweaters. The Eastman team will also be available to discuss the results of an in-depth study conducted in January 2023 on women’s business wear among consumers in Europe and the US. – garments, opportunities to diversify clothing performance and the need for more sustainable materials.

With Naia™, Eastman strives to create a fashion future where sustainable fabrics are the best and easiest choice. Naia™ Renew offers an innovative solution to one of fashion’s most pressing issues: the development of large-scale circularity. Produced from 60% sustainably sourced wood pulp and 40% certified* recycled waste, Naia™ Renew creates the same high-quality fabrics as traditional Naia™ fibers, but with an approximately 35% reduced carbon footprint — and it’s available at scale.

All Naia™ products are produced in a safe and circular way, with solvents redirected into the low carbon and water footprint production process from tree to fiber. With full tree-to-fiber traceability, the wood used to produce Naia™ products is responsibly sourced from sustainably managed pine and eucalyptus forests. Naia™ is also certified by TÜV AUSTRIA as biodegradable and compostable.

Image: Naia™

Sustainable style your way

Naia™ stands out with the ideal eco-friendly ingredients for fashion and ready-to-wear brands around the world. And because Naia™ fibers can be used alone or mixed with other yarns, they offer almost limitless possibilities for textural variety.

Naia™ yarns provide excellent drape and a silky smooth hand feel, are hypoallergenic and ensure natural breathability and a cool skin feel. Other benefits include technical performance, dimensional stability, as well as easy stain removal and odor management.

Naia™ staple fibers provide lasting softness to fabrics for greater comfort. They are smooth and guarantee reduced pilling and a matte-free look — the ideal solution to deliver exceptional softness and ease of care to perfectly blended knits. *Mass balance approach.

About Eastman

Founded in 1920, Eastman is a global specialty materials company that produces a wide range of products found in objects people use every day. Aiming to improve the quality of life in a tangible way, Eastman works with customers to provide innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model leverages world-class technology platforms, deep customer engagement and diversified application development to develop its leadership positions in attractive end markets such as transportation, construction and manufacturing, and consumables. As a diversified global company, Eastman employs approximately 14,500 people worldwide and serves customers in more than 100 countries. The company had 2022 revenue of approximately $10.6 billion and is headquartered in Kingsport, Tennessee, USA.

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