Preparing the premiere of her latest documentaries, Full Swing, Netflix joined forces with Michelob ULTRA to throw a star-studded Super Bowl party at Topgolf in Scottsdale, Arizona, held just this Saturday. Kicking off the excitement of the WM Phoenix Open and ahead of the NFL Super Bowl LVII championship game against the Kansas City Chiefs and Philadelphia Eagles, the event brought together a host of celebrities and athletes for a night of celebration on the field, including Serena Williams. Lori Harvey, DeAndre Ayton, Joel Dahmen, Brian Cox and more, along with a surprise performance headlined by Anderson .Paak (DJ Pee Wee) and DJ Khaled.
Activation lit Michelob ULTRA’s Caddyshack-inspired by the Super Bowl ad, which featured the brewer’s second collaboration with Arizona-based golf company Devereux. Aptly coined the ‘ULTRA Club Collection’, the capsule collection pays homage to nostalgic caddy fashion, while infusing modern streetwear elements.
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In the spirit of Michelob ULTRA’s slogan, “It’s only worth it if you enjoy it,” Topgolf Scottsdale’s fairways were transformed into the ULTRA Club experience as a modern and inclusive update to the traditional country club setting. Evoking a new era of golf and generation of athletes, the live gathering kicked off with a longer competition, featuring VIP appearances from Shaquille O’Neal, Nneka Ogwumike, Offset and Tiffany Haddish. Before tee-off, the likes of supermodel Alessandra Ambrosio in a bubblegum-pink mini and Lori Harvey in a denim jumpsuit posed for photos among a crowd of countless A-listers, media personalities and influencers.
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Guests watched as Serena Williams, wearing a monochrome red cardigan and mini circle dress, showed off her front in the driving range, in addition to pro boxer Canelo Alvarez and others testing out their swings. A shared stage and widescreen screen transformed the main lot, where Netflix premiered its documentary. Premiering on February 15, Full Swing will chronicle the PGA Tour and the triumphant legacies of Jordan Spieth, Matt Fitzpatrick and Justin Thomas, to name a few, while exploring the sport’s fascinating transformation into modern culture. Shortly after, Paak, wearing a ’70s-inspired wig, performed in the bed of a truck parked on the Putting Green, followed later by DJ Khaled, who performed against a backdrop of fireworks lighting up the green.
The event served up a sneak peek at the ‘ULTRA Club Collection’, along with a host of Michelob ULTRA refreshments, including the new Michelob ULTRA Golf Package.
Full Swing is available to stream on Netflix starting February 15. For a dose of vintage-inspired golf, shop the “ULTRA Club Collection” exclusively on the DVRX website and select pieces online on the Michelob ULTRA merchandise website.
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