3 critical first steps to take to shape your PR strategy

The views expressed by the contributing Entrepreneurs are their own. With 20 years of experience in public relations, I have been able to spot common mistakes among well-intentioned clients seeking wider publicity. Executives come to PR firms looking for a magic bullet that will get them exposure. Little do they know that without these critical … Read more

The benefits of starting a business as a side hustle

The views expressed by the contributing Entrepreneurs are their own. Starting a startup is a challenging but rewarding process that requires a combination of hard work, planning and determination. But consider starting one as a side hustle while still maintaining a position to “pay the bills.” That said, starting a business can be a daunting … Read more

Outsourcing, Offshoring or Nearshoring — Which is best for my company?

The views expressed by the contributing Entrepreneurs are their own. Large companies have been using offshore companies to gain a competitive advantage by reducing their manufacturing costs since companies such as General Electric pioneered the practice in the 1960s. Outsourcing began in the 1950s and became an attractive business strategy in the late of the … Read more

What’s on Entrepreneur TV this week

Entrepreneur TV’s original programming is created to inspire, inform and ignite the minds of people like you who are on a mission to start and grow their dream businesses. Watch new documentary series and insightful interviews now streaming on Entrepreneur, Galaxy TV, FreeCast and Plex. This week, be sure to watch episodes from: Never settle … Read more

How User Research helps you win before a new product launch

The views expressed by the contributing Entrepreneurs are their own. Creating and launching new products is an exciting yet terrifying time for startups and businesses alike. If the new product succeeds, it will lead to huge sales and business success. However, this is not always the case. According to Harvard Business School research, 95% of … Read more

6 Reasons to Consider Creating a Mobile App for Your Business

The views expressed by the contributing Entrepreneurs are their own. Have you ever seen a family that should be spending time together, but instead, everyone is on their phones scrolling away focused, bored, or even excited? Well, this being the age of technology, a smartphone could mean that a person is checking the news, working, … Read more

The best time to start your dream business is now. Here’s why you shouldn’t worry about timing.

The views expressed by the contributing Entrepreneurs are their own. If you have a business idea, the best time to start is now. If you’re worried about the schedule, don’t be: The economy doesn’t matter. And if you’re worried about failing over and over again, that’s okay – because it’s impossible to measure the market … Read more

How to Manage Cash Flow for Your Home Pet Business

Rich Mintzer’s new book, Start Your Own Pet Business, outlines everything you need to know about starting and growing a pet business from your home. In this excerpt, he looks at the specifics of managing your finances to keep your business as healthy and happy as your tail-wagging customers. Sign up for an accounting workshop … Read more

5 ways to protect your business from the ravages of climate change

The views expressed by the contributing Entrepreneurs are their own. Bad weather is the new normal. The recent floods in California, tornadoes in Alabama, and freezing temperatures in New York are just the tip of the ever-melting iceberg. In 2022 alone, the United States experienced 18 natural disasters, including wildfires, severe storms, tropical cyclones, floods, … Read more

5 Key Benefits of Posting Wheels on Instagram

The views expressed by the contributing Entrepreneurs are their own. As social media platforms continue to evolve and adapt to the changing needs of users, Instagram has introduced a feature called Reels. This feature, which allows users to create 15-second video clips with music, has quickly gained popularity since its introduction in August 2020. The … Read more