Kering’s Next Frontier: Beauty | BoF

When Kering announced the creation of its eyewear division in 2014, the consensus was that it was a risky move, almost a step too far. Kering’s eyewear division is now targeting annual revenue of more than $2 billion, with much of that coming from expired licenses with Italian eyewear maker Safilo, leaving Safilo’s valuation in … Read more

Inside Beauty’s Biggest Disruptor | Case study

In 2004, the idea of ​​selling $1 lipstick online was radical. But months after its founding, Elf was changing the way consumers thought about beauty by doing just that. Co-founders Joey and Alan Shamah’s proposition to make affordable but quality makeup for every eye, lip and face – elf – paid off. Shoppers realized they … Read more

Glossier Return Plan | BoF

New year, new Glossier. On Friday, the beauty industry darling will open a New York flagship in SoHo, marking the brand’s return to Manhattan after closing its downtown store early in the pandemic. The 3,200-square-foot space, decorated in subway tile mosaics, is three blocks from its previous location, which was famous for its snaking lines … Read more

Because the world’s largest beauty company is moving into the market

L’Oréal’s annual results conference is a trusted source of information for the beauty space: the company issues careful forecasts for industry-wide growth, as well as macro- and micro-trends affecting its businesses, from Garnier shampoo to Armani Privé Perfume. This year, the beauty industry’s biggest player has rolled out a wide range of initiatives, from collaborations … Read more

Sephora hits back at claim its Clean Beauty program is anything but

On Thursday, Sephora filed to dismiss a lawsuit brought by a customer who claims the retailer’s “Clean at Sephora” label is a form of false advertising. In a November filing, Lindsey Finster claims that the labeling led her to believe that certain ingredients in the products “were not synthetic or linked to causing physical harm … Read more

Isamaya Ffrench’s new take on ‘Sex Sells’

To promote her new lipstick line, makeup artist Isamaya Ffrench commissioned an artist and a construction company to design, fabricate and construct a giant fiberglass penis. The 13-foot-tall, chrome-plated genitalia make sense as a marketing tactic for this particular launch. LIPS consists of refillable lipsticks, which come in heavy, anatomically correct tubes that weigh almost … Read more