What you need to know about the next generations of consumers

The views expressed by the contributing Entrepreneurs are their own. The way we experience things is constantly changing, and you need to adapt to build a future-proof business. If you want to look forward, the best option is—and always will be—to look to the younger generation. Gen Z (ages 10-25) and our younger Gen Alpha … Read more

Positioning you in your business

The views expressed by the contributing Entrepreneurs are their own. Behind the Review host and Yelp small business expert Emily Washcovick shares a look on this week’s episode of the podcast. Small business owners invest their time, knowledge, and money to build a business and keep it running, all while trying to increase their profits, … Read more

Redefining customer engagement in a world dominated by data privacy

The views expressed by the contributing Entrepreneurs are their own. With customer data gone back to the basement, the magic genie is back in the bottle. That means now is the time to prove that as advertisers and marketers, you can juggle both engagement and privacy. Just about a year ago, consumer data was everywhere … Read more

How to increase storefront revenue in a world of online sales

The views expressed by the contributing Entrepreneurs are their own. With over 5 billion internet users and $870.78 billion in online sales in 2021, store operations have struggled. They had to raise the bar and customer experience to survive. They can no longer get by with the same old, same old. However, there is some … Read more

5 marketing strategies that work even in uncertain times

The views expressed by the contributing Entrepreneurs are their own. The startup world is in disarray as I write this and the financial outlook is not good. Many companies are making mass layoffs, scaling back initiatives, and rethinking their entire approach to sales and marketing. It won’t always be that way — it’s a cycle … Read more