Inside Beauty’s Biggest Disruptor | Case study

In 2004, the idea of ​​selling $1 lipstick online was radical. But months after its founding, Elf was changing the way consumers thought about beauty by doing just that. Co-founders Joey and Alan Shamah’s proposition to make affordable but quality makeup for every eye, lip and face – elf – paid off. Shoppers realized they … Read more

3 eCommerce trends you need to know in 2023

The views expressed by the contributing Entrepreneurs are their own. E-commerce is becoming more and more relevant to the daily lives of consumers and is an increasingly essential element of corporate development strategies. By 2026, Shopify predicts, global online sales will exceed $8 trillion. This is an increase of more than 50% from the 2021 … Read more

Forever 21 is relaunching in Japan as Upscale Clothier

Forever 21, which came to epitomize the fast fashion movement by selling trendy clothes to teenagers at rock-bottom prices, is relaunching in Japan quietly reinventing itself as a luxury outfit. About 80 percent of Forever 21’s new collection, which will launch in the fashion-mad country on Tuesday through online sales and a pop-up store in … Read more

Falling online prices show US product deflation continues

Prices of electronic goods in the United States fell 1 percent in January from a year earlier, the fifth straight monthly decline, according to new data that showed the momentum Federal Reserve officials see driving down headline inflation. Adobe’s Digital Price Index (DPI), which is structured around the same categories of goods in the US … Read more