The views expressed by the contributing Entrepreneurs are their own. With 20 years of experience in public relations, I have been able to spot common mistakes among well-intentioned clients seeking wider publicity. Executives come to PR firms looking for a magic bullet that will get them exposure. Little do they know that without these critical … Read more
The views expressed by the contributing Entrepreneurs are their own. With customer data gone back to the basement, the magic genie is back in the bottle. That means now is the time to prove that as advertisers and marketers, you can juggle both engagement and privacy. Just about a year ago, consumer data was everywhere … Read more
The views expressed by the contributing Entrepreneurs are their own. American businesses spend between 8% and 10% of their revenue on different types of marketing each year. Marketing is a significant expense and one of the most important investments business owners can make in brand development. Optimizing the impact of your marketing budget on your … Read more
The views expressed by the contributing Entrepreneurs are their own. When the economy is in a recession and the word “recession” is uttered in executive offices across the country, there’s often a standard response: budget cuts. For many companies, the first department on the chopping block is marketing. This is the one area of business … Read more
The views expressed by the contributing Entrepreneurs are their own. Paid acquisition refers to the various methods businesses use to acquire customers, including paid advertising and sponsored content. While these practices can be a quick and easy way to attract new customers, they can also be costly, especially for startups with limited capital. As an … Read more
The views expressed by the contributing Entrepreneurs are their own. While small businesses struggle to make social media marketing work for them, large corporations have it easy. They can just get their name out there and they’re done. Instead, small businesses need to do a lot more to grow their social media following – from … Read more
The views expressed by the contributing Entrepreneurs are their own. The startup world is in disarray as I write this and the financial outlook is not good. Many companies are making mass layoffs, scaling back initiatives, and rethinking their entire approach to sales and marketing. It won’t always be that way — it’s a cycle … Read more