The views expressed by the contributing Entrepreneurs are their own. Whenever I talk to entrepreneurs and brands, they always seem to complain about the lack of reliable and skilled social media managers. A quick look at your social media feed will show you how even 8 and 9 figure companies are missing out when it … Read more
The views expressed by the contributing Entrepreneurs are their own. The future of TikTok is uncertain. Twitter is in a period of turmoil. Engagement on Instagram is down. So which social platform is best for entrepreneurs to focus on? Consider the ever-resilient LinkedIn. By building a strong network on LinkedIn, entrepreneurs can make valuable connections, … Read more
You can still call your plant milk milk. In a draft guidance released Wednesday, the Food and Drug Administration (FDA) said that various plant-based “milks,” from oats to macadamias and almonds, can use the word “milk” on the label. The guidance was submitted amid efforts by the dairy industry (since at least the late 1990s) … Read more
The views expressed by the contributing Entrepreneurs are their own. Too many business owners and marketers expect their copy to click and convert, but only a few know how to get past the clicking part. When you’re selling something, you can’t fall into the trap of mindlessly writing about your offer, without considering why people … Read more
The views expressed by the contributing Entrepreneurs are their own. Building a good relationship with a customer, based on mutual trust and respect, can take a long time. However, there are ways to start the process and build a relationship much faster. This relationship can then be the foundation upon which your long-term working relationship … Read more
The views expressed by the contributing Entrepreneurs are their own. Let’s be honest, networking can be a difficult experience for almost anyone, but if you’re the type of person who identifies as an introvert, then you probably understand this struggle better than anyone. Just the thought of meeting new people at a networking event can … Read more
The views expressed by the contributing Entrepreneurs are their own. E-commerce is becoming more and more relevant to the daily lives of consumers and is an increasingly essential element of corporate development strategies. By 2026, Shopify predicts, global online sales will exceed $8 trillion. This is an increase of more than 50% from the 2021 … Read more
The views expressed by the contributing Entrepreneurs are their own. With 20 years of experience in public relations, I have been able to spot common mistakes among well-intentioned clients seeking wider publicity. Executives come to PR firms looking for a magic bullet that will get them exposure. Little do they know that without these critical … Read more
The views expressed by the contributing Entrepreneurs are their own. With the rise of short-form content on TikTok, YouTube Shorts, and Instagram reels, this is the perfect way to build an audience and any niche in 2023. Over the past six months, I’ve been experimenting with different ways to apply trends using short videos. I … Read more
The views expressed by the contributing Entrepreneurs are their own. The word of the year for 2022 sounds like something straight out of science fiction: permacrisis“an extended period of instability and insecurity.” If you’re in media and advertising, this sounds a lot like what’s happening right now. But despite the breakneck speed of change (and … Read more