The views expressed by the contributing Entrepreneurs are their own. Whenever I talk to entrepreneurs and brands, they always seem to complain about the lack of reliable and skilled social media managers. A quick look at your social media feed will show you how even 8 and 9 figure companies are missing out when it … Read more
In 2004, the idea of selling $1 lipstick online was radical. But months after its founding, Elf was changing the way consumers thought about beauty by doing just that. Co-founders Joey and Alan Shamah’s proposition to make affordable but quality makeup for every eye, lip and face – elf – paid off. Shoppers realized they … Read more
The views expressed by the contributing Entrepreneurs are their own. The future of TikTok is uncertain. Twitter is in a period of turmoil. Engagement on Instagram is down. So which social platform is best for entrepreneurs to focus on? Consider the ever-resilient LinkedIn. By building a strong network on LinkedIn, entrepreneurs can make valuable connections, … Read more
The views expressed by the contributing Entrepreneurs are their own. With the rise of short-form content on TikTok, YouTube Shorts, and Instagram reels, this is the perfect way to build an audience and any niche in 2023. Over the past six months, I’ve been experimenting with different ways to apply trends using short videos. I … Read more
When coffee critic Kristen Alk ordered into her local Starbucks drive-thru, she did what so many TikTokers have done in recent months — she ordered a surprise drink. The idea behind the #surprisemedrink trend is to give the barista a chance to get creative and offer an off-menu, hand-picked concoction of their own making. Previous … Read more
Snapchat is responsible for three times more child abuse offenses than any other social media platform, fueling a record rise in crime, according to police figures. The total number of child abuse offenses recorded by the police rose by 22 per cent in a year to 30,925 in 2022, according to figures obtained by the … Read more
Justin “JB” Bolognino, founder of MetaX LLC, a virtual reality business, was in Las Vegas when he found out Facebook was changing the name of his parent company to Meta Platforms. “My phone was just blowing up with texts, people were like, ‘Oh my god. What the hell; What the hell; What the hell?” said … Read more
While hundreds of millions of people likely watched the Super Bowl this year, it’s not clear exactly how many times viewers changed the channel — but there was one commercial that made everyone think they did. Streaming service Tubi aired a Super Bowl LVII ad that resembled Fox’s broadcast, with commentators Kevin Burkhardt and Greg … Read more
The views expressed by the contributing Entrepreneurs are their own. While small businesses struggle to make social media marketing work for them, large corporations have it easy. They can just get their name out there and they’re done. Instead, small businesses need to do a lot more to grow their social media following – from … Read more
The views expressed by the contributing Entrepreneurs are their own. Fake it till you make it? Awesome tips when it comes to building your personal brand! There is a misconception that personal branding is about creating a curated image of ourselves, and it’s a misconception that needs to be passionately disproved. So many clients come … Read more