The best Super Bowl ads of 2023

The Super Bowl: For some, it’s a chance to watch two great teams battle it out on the gridiron for the ultimate prize (and this year, the teams are certainly exciting). For others, it’s a chance to get together with family, enjoy some snacks and watch the extravagant halftime show. But you’re here for the ads and we’ve got the highlights.

If you missed the game and wanted to catch up on the commercials, or did something else with your time during the commercial breaks, or just want to re-watch some of your favorites, this is the place for you. And for movie trailers that played during the Super Bowl, click this link.

Now on to the ads!

Walt and Jesse break chips

File this under the “it’s good to see them back together” section. Bryan Cranston, Aaron Paul and Raymond Cruz reprise their roles as Walter White, Jesse Pinkman and Tuco Salamanca in this plug-in for a brand of corn chips, where basically “meth” replaces “corn chips”.

Sarah McLachlan hosts a wolf

In this Busch Light ad, singer-songwriter Sarah McLachlan parodies ASPCA ads for her second Super Bowl ad. Last time, it was a disturbing CGI Doberman-Chihuahua hybrid. This time, it works as an outdoor show parody, with a wolf.

Ben Affleck does Dunkin’ Drive-thru

“Ben Affleck loves Dunkin’ Donuts” was a delightful meme in 2023, and this commercial surprised our customers from Boston’s Foremost Celebrity (and Jennifer Lopez) on the other side of the pickup glass.

Poker face

The Peacock’s new “howcatchem” mystery series from Rian Johnson and starring Natasha Lyonne has a cute theme where Lyonne’s character Charlie (who always knows when someone’s lying) points out various “lies” in Super Bowl commercials. Advertising is fine (according to the show’s fiction, the real Charlie couldn’t tell many of these lies), but Poker face rules.

Is Steve Martin playing?

Pepsi Zero Sugar had two commercials during the Super Bowl with the same idea: are actor endorsements believable or just another example of actors playing well? One had Ben Stiller and the other had Steve Martin. Both have fun moments, but we’re going with Martin here.

Ignorant, Again

Alicia Silverstone returns as Cher Horowitz in another “recognized character returning for a Super Bowl ad.” Ignorant: it’s good!

A brighter Boston

I have to be honest, the “your cousin from Boston” commercials from Sam Adams usually crack me up. But this one has Kevin Garnett in a turtleneck and glasses, selling his new self-help book. Approve.

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